Applications open for 10 brands specialising in ready-to-wear, accessories, handbags, and jewellery
RIYADH: Chalhoub Group launched the second cohort of the Fashion Lab, powered by The Greenhouse, the Group’s bold space for innovation and entrepreneurship, in collaboration with the Saudi100 programme.
Applications are open for Saudi Arabian fashion brands specialising in ready-to-wear, accessories, handbags, and jewellery.
The initiative is part of Chalhoub Group’s commitment to supporting the Kingdom’s Vision 2030 while fostering local talent and innovation within the Saudi fashion industry.
The Fashion Lab aims to nurture the growth of local fashion brands by offering participants an intensive six-month incubator programme. The curriculum is designed to equip participants with the necessary knowledge and skills in fashion business fundamentals, commercialisation, and entrepreneurship.
“After the success of the first cohort of the Fashion Lab, we are launching Cohort 2 with double the efforts and expanding our perks for the next batch of Saudi fashion brands. With the exciting addition of The Greenhouse’s newly opened location in Riyadh, we are well-prepared to host Cohort 2 in a dynamic environment designed to nurture creativity and innovation,” Joaquin Mencia, Chief Innovation Officer at Chalhoub Group, said.
Transformative journey
Joseph Chalhoub, General Manager of Fashion KSA at Chalhoub Group, said the programme is a transformative journey that provides real support, knowledge sharing from retail experts, and commercial opportunities for local brands to thrive.
This year’s cohort will offer ten Saudi brands a unique chance to gain mentorship and guidance from prestigious partners such as Boltable Studios, Instagram and Snap Inc.
Interested parties can find more information and apply by visiting The Fashion Lab’s official webpage from June 27 until July 18, 2024, on https://www.chalhoubgreenhouse.com/thefashionlab.
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