ABU DHABI: Telecom and technology group e&’s international ambitions are fast taking shape. In the first half of 2025, the group’s international revenue surged 52 per cernt year-on-year to AED15.19 billion, nearly catching up with the AED17.06 billion it earned from its home turf, the UAE.
A year ago, overseas markets contributed just over 35 per cent of e&’s total revenue. That share has now climbed to 43.5 per cent, underscoring the group’s pivot toward global diversification.
The sharp jump in international income came even as UAE revenues grew by a muted 4 per cent – from AED16.42 billion – dragged by softer performance in the mobile and other legacy segments.
e& overseas boost also helped the group offset currency pressures in Egypt and Pakistan, which had weighed on its numbers in earlier quarters. Key contributors to the global momentum included Egypt, Morocco and Pakistan, although the company did not break down revenue figures by country in its half-year filing.
For the April–June quarter, e& reported a consolidated net profit of AED 3.5 billion ($953 million), up 9.7 per cent from a year earlier, supported by a 13 per cent rise in its subscriber base.
e&, which has been repositioning itself as a tech-driven global group, did not announce any major new market entries during the first half. However, its acquisition-led strategy -including investments in Vodafone and various digital ventures—seems to be bearing fruit.
With international revenue almost neck-and-neck with domestic earnings, e&’s global operations may soon become more than just a growth engine – they could turn into the group’s core identity.
