Maruti’s Subscribe enters 4 new markets including Mumbai


Monthly charge around Rs15,000; to be in 60 cities within 3 yrs

By Amit Chettupuzha

NEW DELHI/ November 24-2020: After the successful launch of Maruti Suzuki Subscribe in major cities like Delhi-NCR, Bangalore, Hyderabad, and Pune, the company has now expanded and launched ‘Subscribe’ in four more cities – Mumbai (including Navi Mumbai and Thane), Chennai, Ahmedabad and Gandhinagar.

Maruti Suzuki has partnered with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan to introduce the service for individual customers in these four cities.

New concept a hit

The unique initiative – Maruti Suzuki Subscribe – allows a customer to use a brand-new car without actually owning it. The customer needs to pay an all-inclusive monthly fee that comprehensively covers maintenance and insurance for the complete tenure.

Users can opt from a wide range of new Maruti Suzuki cars offered under Maruti Suzuki Subscribe namely – Swift, Dzire, Vitara Brezza, and Ertiga from Maruti Suzuki ARENA and Baleno, Ciaz, and XL6 from NEXA.

Maruti Suzuki Subscribe offers the car in white number plate (registered in the name of customer) in these cities. Announcing the company’s customer-centric approach, Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India Ltd, said the Maruti Suzuki Subscribe program has received encouraging response from the customers.

6,600 enquiries

“We have received over 6,600 enquiries in the first few months of pilot launch. We are delighted to introduce the program in Mumbai, Chennai, Ahmedabad and Gandhinagar. The Maruti Suzuki Subscribe program comes with a bouquet of benefits like flexible tenure, zero down-payment, insurance and complete maintenance,” Srivastava said.

The program also provides the customers with 24×7 roadside assistance and customer support. The company is aiming to introduce the Maruti Suzuki Subscribe program in 40-60 cities over a period of 2 to 3 years.

Explaining the partnership, Sandeep Gambhir, MD and CEO ORIX India, said the Subscription, which started as a new concept a few months back as an initiative driven by Maruti Suzuki and ORIX India, is gaining lot of momentum if one looks at the initial trends.

“We are confident that with the flexibility Subscription provides to customers, in addition to convenience and a hassle free experience, it will surely find a lot of takers in the post pandemic fast changing world of mobility,” Gambhir said.

He said the initiative is witnessing an increased need from customers to have personalised and customised solutions and flexible ownership options as against the traditional ways of owning cars, and Subscription does just that.

“We are very excited to partner with Maruti Suzuki to take this journey ahead and open up a whole new world of possibilities for Maruti Suzuki’s prospective customers,” Gambhir said.

Monthly subscription charges for Swift LXI for a tenure of 48 months is Rs15,368, Rs15,196, Rs14,665,and Rs14,691 in Mumbai, Chennai, Ahmedabad and Gandhinagar respectively.

As per the plan designed, after the completion of subscription tenure, the customer can also opt to extend, upgrade the vehicle, or buy the car at market price.

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