UAE shoppers splurge on FMCG and tech despite slow growth

ABU DHABI: UAE consumers demonstrated robust spending habits during the second quarter of 2024, collectively investing a substantial $3.8 billion in fast-moving consumer goods (FMCG), technology, and durable goods and witnessed a 3.4 per cent change from last year.

According to the new insights from the NIQ Retail Spend Barometer, which has been powered by GfK intelligence, UAE shoppers spent $2.3 billion on FMCG and $1.5 billion on Tech & Durable products in Q2 2024 with a 4 per cent and 2.6 per cent uplift respectively compared with the same period last year.

Consumer spending

The rise in FMCG purchases underscores the ongoing demand for essential household items and personal care products. Simultaneously, the increased investment in technology and durable goods reflects the UAE’s thriving digital economy and the rising disposable income of its residents.

Key events such as the Dubai Shopping Festival, Pre-Ramadan and Ramadan Sales, and the launch of the Samsung Galaxy S24 in January 2024 significantly impacted consumer spending in the first quarter. 

The subsequent slump in Q2 is a typical trend observed following the Ramadan period. Additionally, the summer months and holiday season affected tourism, impacting retail sales compared with Q1.

Flat growth

The market’s flat growth in Q2 2024 can be attributed to the exceptionally strong performance in Q1 2024. After a period of intense demand, particularly for items like Consumer Electronics, Information Technology & Gaming, the market has reached a more stable phase.

The demand for the consumer electronics sector has stabilised and is expected to recover more significantly by 2026-2027. The expected recovery by 2026-2027 indicates that the industry is adjusting to a new normal, where growth rates might be more modest compared with the pandemic-induced spikes.

Roshni Sheth, NIQ Retail Lead, Middle East, explained that the Retail Spend Barometer focuses on the slowdown in certain categories and the overall stability of consumer spending in the UAE.

“This positive spending trend is indicative of the UAE’s resilient economy and the confidence of its consumers. As the country continues to attract foreign investment and foster innovation, the retail sector is poised for further growth and expansion,” Sheth added.