Etihad Guest partners with Pointspay for loyalty programme

Dubai: Etihad Airways’ loyalty programme – Etihad Guest – has partnered with Pointspay for members to earn and redeem miles via online retailers.

Pointspay works with the world’s leading loyalty programmes, including Flying Blue, SAS EuroBonus, Etihad Guest, Etisalat and Swiss Miles & More to enable customers to collect and spend their loyalty points and miles directly at checkout

“We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles,” Mark Potter, Managing Director Etihad Guest, said.

For retailers, the new partnership provides a powerful tool to engage with millions of members, supported by extensive omnichannel marketing and advertising opportunities. Ultimately, this leads to increased customer retention and engagement, and more sales.

“The collaboration represents another significant milestone in Pointspay’s mission to innovate and enhance loyalty programmes globally. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners,” Dominic Hofer, CEO of Pointspay, said.