Emirates partners with HiDubai to help SMEs in Dubai spread wings

SMEs to benefit from travel opportunities and earn reward points when  they travel with the airline

DUBAI:  Emirates airline is set to help small and medium sized businesses, an important pillar and valuable generator of economic activity, to scale up their activities and explore more international market opportunities through its Business Rewards programme.

To engage with the SMEs, the airline has signed a Memorandum of Understanding (MoU) with HiDubai, a consumer tech initiative, to start benefiting from travel opportunities that can help grow their businesses and reward them when they travel with the airline.

Under the new agreement, Emirates will reach and engage with the over 180,000 small and medium businesses on the HiDubai platform which span manufacturing, logistics, retail, service based, among numerous other categories to enroll in its Business Rewards programme.

Emirates has over 40,000 small and medium sized businesses enrolled in its Business Rewards programme, and businesses benefit from simplified enrolment, earning and redemptions when traveling, flexibility on retaining and using points as well as upgrade opportunities based on availability. The airline will also be serving SMEs registered on the HiDubai platform with other exclusive travel offers.

Cost-saving benefits

“Emirates has been a long-standing supporter of Dubai and the wider UAE’s SME ecosystem, and we’re pleased to partner with HiDubai to help small- and medium-sized businesses. We’re looking forward to providing these businesses with a simple way to earn points and be rewarded with their loyalty, and better meet the needs of this dynamic and growing sector in Dubai,” Nabil Sultan, Emirates Executive Vice President for Passenger Sales and Country Management, said.

Abdul Baset Al Janahi, CEO & Board Member HiDubai, said that their platform is a dynamic business discovery platform that enhances local search and fortifies Dubai’s SME ecosystem across B2B and B2C domains.

“With a robust business dashboard, HiDubai garnered over 3 million business leads for SMEs in the previous year alone. Recognising the escalating importance of the SME sector, the partnership will empower SMEs to optimise operational efficiency and realise substantial cost-saving benefits.”