MUSCAT: Fully aware of its limitations in matching the energy dominance of its Gulf peers like Saudi Arabia, Kuwait, or the UAE, Oman is carving out a unique identity as a forward-looking, innovative investment hub and a premier tourist destination.
Recent projects unveiled by the Sultanate reflect a deliberate shift toward diversifying its economy, with urban innovation, sustainable tourism, and global partnerships at the forefront.
Dr Khalfan bin Said al Shueili, Minister of Housing and Urban Planning, showcased this vision during a recent media briefing titled “Oman and the World.” Highlighting Oman’s aspirations under Vision 2040, the minister emphasised the country’s ambition to redefine urban living through cutting-edge technologies, investor-friendly policies, and an unwavering commitment to cultural and environmental sustainability.
Sultan Haitham City
At the heart of Oman’s urban transformation lies Sultan Haitham City, envisioned as the Sultanate’s first integrated smart city. Designed to blend advanced planning, technology, and sustainability, the city stands as a centerpiece of Oman Vision 2040.
With an international tender for its development and management imminent, the project signals Oman’s intent to leverage global expertise to achieve world-class urban innovation.
“Sultan Haitham City encapsulates our vision for the future – a city designed for people and powered by innovation,” said Dr Al Shueili. The city aims to incorporate AI-driven infrastructure, state-of-the-art digital services, and environmentally sustainable practices, ensuring efficiency and connectivity in every aspect of urban living.
Tourism as keystone
Oman’s urban strategy goes hand-in-hand with its ambition to become a leading tourist destination. Projects such as the Oman Green Mountain (Al Jabal Al Akhdar) development capitalise on the country’s stunning natural landscapes and moderate climate. Dr Al Shueili underscored the project’s potential to attract Gulf and international investors, offering opportunities in real estate, housing, and eco-tourism.
“Al Jabal Al Akhdar represents a perfect harmony of nature and development—a destination poised to attract global attention,” he noted.
While embracing innovation, Oman remains deeply committed to preserving its cultural identity. New urban planning strategies prioritise community-centric designs, drawing inspiration from traditional Omani architecture. Neighborhoods will feature accessible markets, mosques, and pedestrian-friendly streets, creating a harmonious blend of the past and the future.
“Our cities will remain a reflection of our rich heritage while embracing the best of modern urban innovation,” affirmed Dr Al Shueili.
Growing population in mind
Oman’s population is projected to surge to 5-8 million within the next decade, necessitating ambitious infrastructure projects. Plans for the Muscat Metro and an expanded public transport network aim to enhance urban mobility and accommodate demographic shifts. Public-private partnerships are central to these initiatives, ensuring sustainable and efficient growth.
“Our infrastructure projects are designed to meet the needs of tomorrow, fostering connectivity and sustainable growth,” the minister stated.
Global reach
In a bid to elevate its real estate and tourism sectors, Oman is actively fostering partnerships with regional and international stakeholders. Collaborative efforts with Egypt’s Ministry of Housing, for instance, reflect a growing synergy, with Egyptian companies expressing significant interest in Oman’s burgeoning real estate market.
As it pivots away from an energy-centered narrative, Oman is boldly positioning itself as a regional and global leader in urban innovation and sustainable tourism. Its strategic projects intertwine investment opportunities, cultural preservation, and technological advancement, crafting a legacy of progress and prosperity.
By focusing on smart, sustainable communities, Oman is building more than just cities—it is crafting a future that blends tradition with modernity, creating a destination where innovation and heritage coexist.
