Brand value pegged at more than $2.7bn
DUBAI: Emaar Properties, the Dubai-headquartered global developer, has been ranked as the world’s largest property company outside China, with a brand value of over $2.7 billion.
Brand Finance, the brand valuation and strategy consultancy, has ranked Emaar as the only company outside China in the top 10 most valuable real estate brands, with its brand value increasing by 39 per cent in the past year. Emaar is also among the top 10 brands in the Middle East.
The ranking underpins Emaar’s appeal among high net worth global investors seeking real estate investment opportunities in Dubai, with Emaar already serving more than 200 nationalities as its valued customers. Emaar’s global investors come from China, Singapore and Southeast Asia, South Asia, Japan, the UK and rest of Europe, the US, Egypt and from across the wider Middle East and North Africa, making it the most diverse compared with developers in China or any other part of the world.
Mohamed Alabbar, Chairman, Emaar Properties, said that the ranking highlights Emaar’s credentials in delivering world-class property for discerning international customers. “Dubai is among the most desirable destinations for real estate investments, and Emaar meets the aspirations of investors who seek strong long-term returns,” he added.
Emaar has handed over 47,900 residences in Dubai and international markets since 2002. In Dubai, Emaar has delivered 34,800 homes to investors from across the world.
With over 10 mega-developments in its portfolio, Emaar offers attractive opportunities for global investors with residential launches in Dubai Creek Harbour, featuring the new icon, Dubai Creek Tower, and Dubai Square, the retail metropolis of the future.
Another high-value investment opportunity is in Downtown Dubai, home to the iconic Burj Khalifa, The Dubai Mall, The Dubai Fountain and DubaiOpera. “Investors can be part of Dubai Hills Estate, one of the largest master-planned communities in Dubai, as well as Emaar Beachfront, a private gated island destination,” the company statement added. Emaar South is a green neighbourhood minutes away from the site of Expo 2020 Dubai. Arabian Ranches, an established villa community, and Dubai Marina, the region’s largest waterfront destination, also appeal to global investors outside China serving over 200 nationalities.