BENGALURU: Healthcare is on the brink of a technological revolution, driven by persistent staff shortages, skyrocketing demand for personalised care, and ballooning administrative burdens.
The sector is grappling with rising inefficiencies and mounting costs—and when teams are stretched thin, patient care inevitably suffers. Studies highlight that administrative overload is reaching a crisis, further complicated by widespread labour shortages that limit valuable patient interaction time.
Reforma Health, a forward-thinking company established in Dubai in 2024, is setting out to reshape human-to-healthcare communication using AI agents. Their mission is to tackle two stubborn issues – closing costly gaps in patient communication and recapturing lost revenue for clinics.
A simple vision
Andrey Perfilyev, CEO and co-founder of Reforma Health, brings both clinical expertise and entrepreneurial spirit to the table.
In an interview, he described his passion for using agentic AI to streamline workflows and enhance healthcare outcomes globally. Perfilyev’s vision is simple—make healthcare easier and more accessible for everyone, while empowering providers to focus on meaningful and human-centric care.
“Generative AI opened the doors for truly patient-centric solutions,” Perfilyev reflected. “That’s why we built our company from scratch in Dubai, with a global ambition.” By engaging directly with clinics, hospitals, and healthcare professionals, Reforma Health is building the trust required to introduce AI into sensitive clinical workflows.
Reforma Health’s flagship offering, Your Medical Assistance (YMA), is the first of its emerging brands. YMA aims to bridge gaps between patient visits, delivering round-the-clock support with medication reminders, symptom tracking, and practical lifestyle coaching to foster better health outcomes and reduce the risk of complications.
For health providers, YMA isn’t just a chatbot. It’s an AI-powered assistant that automates administrative tasks—patient outreach, appointment scheduling, and follow-ups—across popular platforms like WhatsApp and Instagram. It integrates directly on a healthcare provider’s secure server, respecting all necessary data protection standards.
Perfilyev believes that these tools shouldn’t replace clinicians, but rather serve to empower them. “Efficiency will soar for both patients and providers,” he explained. “AI agents help trim staffing needs during peak periods, scale effortlessly during sudden surges or public health scares, and relieve much of the administrative grind.”
Ambitious expansion plans
Reforma Health isn’t content to stop at local success. With 11 clinics in Dubai already on board, the team plans to triple this number by the year’s end, then launch into the GCC region and ultimately the broader MENA area. Their ambitious targets? 1,500 clinics and up to $18 million in recurring revenue within three years.
To fuel this vision, Reforma Health secured $1 million in funding in July this year and is now seeking an additional $3 million to expand their AI R&D efforts for a broadening array of medical domains.
YMA currently offers three commercial products, each with a distinct mission:
- First Visit: Already deployed, this agent boosts attendance rates by guiding patients through doctor FAQs, clinic details, pricing, and streamlined appointment booking.
- Guidance: Supporting patients between visits, this upcoming tool sends medication reminders, prompts for regular testing, and encourages timely follow-up visits.
- Reactivation: Designed to win back patients who’ve dropped out of care, this agent crafts personalized reminders to nudge them back on track with their treatments.
All agents are tailored to each clinic’s context, with specific training on its staff, services, and medical specialties, making patient communication genuinely personalised.
A human touch for the digital future
Perfilyev’s long-term vision is responsible, human-centric AI that addresses the everyday challenges of both patients and providers. As healthcare’s complexity grows, he argues, the ability to quickly deploy intelligent, compliant AI agents won’t just streamline operations—it’ll become the industry’s defining edge.
The world faces a critical shortage of healthcare professionals, and Perfilyev is convinced that “AI can be the co-pilot.”
As primary care moves toward a digital-first, AI-enabled model, innovative solutions are poised to transform patient experience and drive the future of health in the Middle East and beyond, he added.
