KOCHI: A recent visual advertisement by the famed Kalyan Jewellers currently on air has kicked up dust in the banking [employees] circles as it has allegedly shown the bank employees and banks in bad light.
The National Committee of All India Bank Officers Confederation (AIBOC) has decided to issue legal notice to Kalyan Jewellers demanding immediate withdrawal of the ad and unconditional apology from the jewellery house, considered to be one of the largest and the most reputed in India.
Talking to businessbenchmark.news, Abraham Shaji John the state secretary of AIBOC, said it was really painful to see the bank employees being painted as unprofessional and lacking in commitment at a time when the banking industry is passing through the most demanding time in history.
“Though the ad theme has been built on the ‘Trust’ factor, where the Kalyan has been reaping dividend from for some time now, unfortunately it has also ended up questioning the commitment of bank employees and damaging the ‘Trust’ the banks have built their very business on,” noted one banker.
In the process to conclude the ad by upholding the slogan of Trust and put the Jewellery house on a higher pedestal, the employees of the bank [as shown in the ad] and its reputation have fallen sorry victims to the screenplay of the ad.
“The ad with Amitabh Bachchan and other reputed female actresses is misleading, in bad taste and amounts to demeaning the bankers as a whole. It depicts bankers as casual, irresponsible, insincere and even lacking in integrity, which is far from the truth,” an AIBOC statement added.
A query sent to Kalyan by businessbenchmark.news, is yet elicit a response (as at 16.15, July 18, 2018).