Freshworks unveils UAE data centre to focus on MEA clients

Data residency has always been a topic of conversation with customers in the region

DUBAI: Nasdaq-listed Freshworks has launched its new data centre, powered by Amazon Web Services (AWS), in the UAE to serve its customers from 72 countries across the region.

Some of Freshworks’ largest customers in the region include: Aramex, Landmark Group and Magrabi.

 “The investment demonstrates our dedication to supporting the growth and digital transformation of businesses in the region. With our data centre, companies requiring regional data compliance within the UAE can depend on us for business software in customer service, IT, and sales and marketing,” Abe Smith, Chief of Global Field Operations at Freshworks , said.

Sandie Overtveld, Senior Vice President of Freshworks APAC and MEA, said that data residency has always been a topic of conversation with their customers in the region.

“Freshworks has played a crucial role in enhancing our customer experience management. We are excited about Freshworks’ new journey with the launch of their data centre in the UAE, and we are confident it will bring additional benefits to businesses like ours in the region,” Habib Afzal – Head of Omni Channel at Magrabi, said.

“We are excited to support Freshworks’ expansion in the MEA region. The recent launch of the AWS Middle East (UAE) Region aligns with Freshworks’ strategy to enhance service delivery in this market,” Praveen Sridhar, Head of Partner Business, AWS India and South Asia, said.