Adyen forms alliance with noon to enhance e-commerce payment solutions

Adyen’s single platform offers a suite of services, including point-of-sale, advanced 3D secure and risk configurations, and shopper insights.

DUBAI: Dutch payment company Adyen in a bid to accelerate the region’s digital economy has tied up with Dubai-based e-commerce platform – noon.

Starting in 2017, noon is now a digital ecosystem of products and services created to serve and support local shoppers and businesses in the UAE, Saudi Arabia and Egypt.

noon had developed its in-house payments method but the tie up with noon will enhance payment solutions for merchants and customers in the region.

Adyen’s single platform offers a suite of services, including point-of-sale, advanced 3D secure and risk configurations, and shopper insights.

 “We are proud to empower noon’s ambitions. It’s a pleasure to work with local businesses that have shaped the e-commerce landscape in the MENA region. Our goal is to provide noon with a seamless payment platform that not only meets the current needs of merchants and customers but also anticipates future challenges and opportunities in the rapidly evolving digital economy,” said Sander Maertens, Head of Middle East at Adyen, said.

“noon has rapidly built deep native capabilities on payments to bring the best payment experiences to the market here in the Middle East. We are now onboarding Adyen to help us take our efforts to the next level,” Mosam Gadia, SVP, Payments at noon said.