Aldar’s Noya sold out in 4 hours generating AED1 bn

60 pc buyers UAE nationals; handover in Q2, 2023

BBN Report

ABU DHABI/November 21-2020: – Investors lapped up the entire units offered by Noya, the latest project announced by Aldar Properties, in four hours on the first day of the public launch.

Aldar said the project has been sold out on the first day itself, generating over AED1 billion, taking the year to date sales to over AED3 billion.

Aldar said the launch of the 510-unit development demonstrated the strong interest in the Abu Dhabi real estate market for premium products.

UAE nationals bought 60 pc

Located in an investment zone, Noya was open to customers of all nationalities, where 60 per cent of end-buyers were UAE nationals and 40 per cent were non-UAE nationals.

Noya attracted a younger customer base with 50 per cent of buyers under the age of 45 and 20 per cent under 30, representing the highest youth penetration.

Female customers

The launch witnessed a strong turnout from female customers, which represented 25 per cent of female buyers. The master-planned residential development is the first affordable townhouse and villa community on Yas Island, with prices starting at AED 1.49 million.

Rashed Al Omaira, Executive Director – Commercial at Aldar Properties, said that the strong response to this project is a clear testament to the strength of Abu Dhabi’s real estate market and the solid appetite for well-priced, premium developments in prime locations like Yas Island.

“As one of Abu Dhabi’s most sought-after destinations, Yas Island continues to attract a diverse mix of buyers, who are looking for the right balance of quality, location and lifestyle, and we are very excited to offer our customers the opportunity to invest and own properties in such unique developments,” Al Omaira added.


Construction of Noya is due to begin in the second quarter of 2021, with handovers to commence in the second quarter of 2023.

Noya is Aldar’s latest residential community on Yas Island, which is also home to leading community developments including Water’s Edge, Ansam, West Yas, Yas Acres, and Mayan.


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