Aldar launches Darna – an exclusive loyalty programme

ABU DHABI/September 20: Aldar Properties has launched Darna, an exclusive digital loyalty programme that rewards customers for every interaction they make across the company’s entire portfolio in Abu Dhabi and Al Ain.

A first of its kind for Abu Dhabi, Darna is the UAE’s most diverse and flexible loyalty programme covering shopping to education, leisure and real estate. A release released by the company said Darna also allows customers to earn and redeem points with Aldar’s property and facilities management companies, Provis and Khidmah.

Talal Al Dhiyebi, Chief Executive Officer at Aldar, said that the scheme provides an opportunity for Aldar to generate more value for its customers and reward them for being members of Aldar’s diverse ecosystem.

“Importantly, it also enables Aldar to further contribute to the ongoing growth of Abu Dhabi and we look forward to witnessing the many benefits for residents and visitors alike,” Al Dhiyebi added.

Darna is available for immediate free download as a mobile app from the App Store and Google Play. The company said the loyalty programme allows members to earn and redeem points across 34 residential communities, 12 malls and community centres, 12 hotels, eight schools, three golf courses, five beaches and parks, 20 spas and gyms, 16 entertainment attractions and over 750 retail stores and restaurants.

It also offers members rewards at world-class theme parks including Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi. As the largest real estate developer and manager in Abu Dhabi, Aldar’s broad offering enables Darna members to earn points against a given service yet redeem them anywhere they like within the company’s portfolio as well as with select partners.




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