Scheme is in partnership with Orix Corporation Japan
BBN report
NEW DELHI/October 20: The name of the new game is Maruti Suzuki Subscribe and the country’s leading auto maker is planning to take this plan around the country into 40-60 cities in the next two to three years.
Close on the heels of launching Maruti Suzuki Subscribe in Delhi-NCR and Bangalore, Maruti Suzuki Subscribe with white number plate (registered in the name of customer) now comes to Hyderabad and Pune.
In partnership with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation Japan, the company aims to launch car subscription programme for individual customers in these two cities.
Under this customer-centric initiative – Maruti Suzuki Subscribe allows a customer to use a brand new car without actually owning it by paying an all-inclusive monthly fee that covers maintenance and insurance for the complete tenure.
Wide range of cars
Maruti Suzuki Subscribe offers the customers a wide range of new cars – Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and Baleno, Ciaz and XL6 from NEXA.
Announcing the company’s customer-centric approach, Shashank Srivastava (seen in the picture), Executive Director (Marketing and Sales) Maruti Suzuki India Ltd, said the Maruti Suzuki Subscribe plan comes with a bouquet of convenient features – flexible tenure, zero down payment, registration and insurance and also covers complete maintenance.
“We are overwhelmed with customer response in the first few weeks of pilot launch and received over 5,000 enquiries. Progressively, we aim to offer Maruti Suzuki Subscribe in 40- 60 cities in the next 2-3 years,” Srivastava said.
Maruti Suzuki Subscribe with private registration in the name of the subscriber comes with subscription tenure options 24, 36 and 48 months, as per customer’s choice.
The customer will pay a monthly subscription charge as low as starting Rs15,479 (including taxes) for Swift Lxi in Hyderabad and Rs15,354 (including taxes) in Pune for a tenure of 48 months.
Explaining the partnership, Sandeep Gambhir, MD and CEO ORIX India said the subscription is clearly emerging as a great new channel for customers to drive their preferred Maruti Suzuki vehicles.
“ORIX India and Maruti Suzuki have been working closely on this initiative over the last couple of months and we have witnessed an increased level of excitement and traction in the cities we have launched in the last 2-3 months,” Gambhir said.
