BENGALURU: Ola Electric, a prominent player in the Indian electric vehicle (EV) industry, announced the impressive achievement of selling over 25,000 electric two-wheelers in February alone.
The notable sales figure underscores the robust demand for its S1 portfolio and reflects the efficacy of its extensive sales and service network, which boasts 4,000 stores across the country.
The company revealed that it has successfully carved out a market share exceeding 28 per cent within the Indian EV 2-wheeler segment, solidifying its status as a leader in this rapidly growing market.
The achievement marks the second consecutive month in which Ola Electric has maintained its position at the forefront of India’s electric two-wheeler landscape, following a 25 per cent market share in January.
The spokesperson for Ola Electric Mobility provided insights into the mechanisms driving this remarkable performance. They highlighted the company’s strong sales momentum, which is buoyed by a diverse scooter portfolio that caters to both mass and premium segments.
Additionally, the expansion of Ola’s network into rural markets—specifically Tier 3 and Tier 4 towns—has resulted in an uptick in demand that extends beyond traditional urban centres. Such strategic positioning not only amplifies the company’s reach but also facilitates the broader adoption of electric mobility across various demographic segments.
Moreover, with the anticipated deliveries of the Roadster X model scheduled for March, Ola Electric is poised to further boost the adoption of EVs in the motorcycle segment, thereby enhancing its overarching commitment to advancing electric mobility in India.
Navigating certain challenges
However, it is important to note that Ola Electric is navigating certain challenges as well. The recent renegotiation of contracts with vehicle registration agencies has temporarily affected registration numbers on the VAHAN portal, a crucial platform for vehicle registration in India.
The strategic move, while potentially disruptive in the short term, aims to create a more efficient and cost-effective registration process. The company’s proactive approach demonstrates its commitment to streamlining operations and enhancing customer experience, which is vital for sustaining long-term growth.
In the capacity of innovation, Ola Electric unveiled its new S1 Gen 3 portfolio on January 31, 2025, featuring models that cater to a range of consumer preferences and budgets. Electric two-wheelers within this portfolio are competitively priced, commencing at an introductory rate of Rs79,999 for the S1 X (2kWh) model and ascending to Rs1,69,999 for the flagship S1 Pro+ (5.3 kWh).
This strategic pricing, coupled with the recent announcement of the company’s entry into the electric motorcycle segment through the Roadster X series, further exemplifies Ola Electric’s efforts to diversify its offerings and attract a broader customer base. Prices for the Roadster X series start at Rs89,999 and extend to Rs1,09,999 for the top variant, indicating the company’s aim to penetrate both entry-level and premium motorcycle markets.
