RIYADH: In a significant stride towards digital transformation, Salam, a prominent telecommunications provider in Saudi Arabia, has entered into a managed services agreement with Oracle.
The collaboration is poised to enhance operational excellence while improving customer experiences—key facets of Salam’s strategy to align with the Kingdom’s Vision 2030 initiative, which aims to create a more connected and digitised nation.
Oracle Communications Consulting is set to play a vital role in this partnership, offering essential support for Salam’s IT operations, performance management, and service quality enhancement. Utilizing an Information and Communication Technology (ICT) approach, Oracle’s involvement will enable Salam to boost operational efficiencies and proactively resolve potential challenges, ensuring seamless service delivery to its end customers.
The alignment with Oracle’s expertise in managed services not only expedites the implementation of new technologies, such as the rollout of 5G, but also underscores Salam’s commitment to contributing to the advancement of Saudi Arabia’s ICT sector.
As highlighted by Salam’s CEO, Ahmed Al-Anqari, the company’s journey marks a crucial milestone in its digital transformation efforts.
By focusing on advanced managed services and various strategic initiatives, Salam aims to cater to the evolving demands of its broad customer base while establishing a future-ready infrastructure. This forward-thinking approach is indicative of Salam’s dedication to reinforcing its position within the competitive telecommunications landscape.
A noteworthy aspect of this partnership is Salam’s recent adoption of Oracle Cloud Scale Monetisation and Oracle Unified Operations, alongside Oracle Sales CRM.
The transition from legacy systems to a pre-integrated stack not only mitigates the risks associated with complex custom integrations but also facilitates a more agile market response.
As a result, Salam is better positioned to roll out innovative services, including 5G-enabled streaming, augmented reality and virtual reality gaming, as well as a range of Internet of Things (IoT) applications.
According to Ajay Goyal, group vice president of Oracle Communications, the collaboration will be instrumental in diversifying Salam’s revenue streams and bolstering its reputation as a regional innovator.
He emphasises that a cohesive managed services strategy is essential for delivering profitable services while enhancing the overall customer experience. Oracle’s commitment to supporting Salam’s transformation outcomes through operational excellence and network expertise reinforces the strategic importance of this partnership in an increasingly dynamic telecommunications sector.
